Open Letter to Jeremy

light-bulbs

Dear Jeremy:

Your (I suspect) tongue-in-cheek response to a Facebook posting has led me to a lot of introspection and thought. When a colleague posted a very frustrating example of inept prose from a student (if I recall correctly, someone in the last weeks of the second semester of English comp, who should have known better before even beginning that semester), you responded with, “Yeah, I’m not teaching college students… thank you for helping me make that decision. ;)”

It’s always hard to tell if someone is joking in social media, and I realize you probably were—but at that moment, you seemed serious to me, and I was saddened. I can’t depend on my memory anymore, but I’m pretty sure you planned to become a professor, and I fear our water cooler banter may have seriously influenced you.

In any case, you prompted some introspection on my part that I would like to share with you, and with others who might be considering similar professional goals—even if you were just joking. (And I apologize for sucking the comedy from it if that was the intent.)

Note: thank you for letting me use this moment as a foil to dig into my own thinking a bit and writing about it!

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Monroe still works: effective persuasion in the Internet age

Grow!

Monroe’s Motivated Sequence is not a new idea. It’s hard to pick up a basic public speaking textbook without finding an explication of it.

So why doesn’t it get used more? I suspect it’s because it isn’t new. But it still works.

For readers who are familiar with it: I want to tell you why you should give it a second look, and tell you where I see people having trouble applying it. For those who haven’t heard of it: I want to tell you about it, and help you avoid common pitfalls.

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Bonus: Infographic guides your phone persuasion

Phone influence

OK, call it “phone selling.” You probably do it whether you realize it or not. You may not work on commission (or you might), but almost certainly there are times you need to move someone to action via telephone.

That’s where this infographic comes in. I’ve looked it over in detail, and realized it’s really about effective communication. Tada! Few of us (including me) use the phone effectively.

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