Monroe still works: effective persuasion in the Internet age

Grow!

Monroe’s Motivated Sequence is not a new idea. It’s hard to pick up a basic public speaking textbook without finding an explication of it.

So why doesn’t it get used more? I suspect it’s because it isn’t new. But it still works.

For readers who are familiar with it: I want to tell you why you should give it a second look, and tell you where I see people having trouble applying it. For those who haven’t heard of it: I want to tell you about it, and help you avoid common pitfalls.

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