You may be the greatest in the world at whatever it is you do, but unless that message gets communicated effectively, no one will ever know. Continue reading
Tag: marketing
My wife, who is in Florida dealing with her mother’s estate, asked me to research how to glue styrofoam without melting it. It took only seconds to come up with the answer, but in the process I stumbled across a site that specializes in telling you how to glue specific materials to other specific materials. How handy! It’s not exactly about communication, but on the other hand it tells me something about how the Internet has made a difference in our lives–it’s a unique way to communicate very specific information that likely would not have been done effectively under old media. Even the site name is memorable for its application: ThisToThat.com.
Kristen King (no relation to me) effectively explains the study that examines how marketers are using social media and what kind of results they’re getting. She includes a link to the complete study as well, but read her take on it first.
Marketing is all around us, and represents perhaps the most prevalent form of communication today. Within that context, Micro Persuasion: Guest Post: Leo Babauta on the Tao of Marketing sheds a useful light on its current realities.
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