Study shows social media useful for marketing (maybe)

Kristen King (no relation to me) effectively explains the study that examines how marketers are using social media and what kind of results they’re getting. She includes a link to the complete study as well, but read her take on it first.

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Author: Donn King

Donn King works with people who want to forge top-notch speaking skills to increase their influence and impact so they can advance their career or business. He is associate professor of communication studies at Pellissippi State Community College in Knoxville, Tennessee, as well as a speaker and writer. His background includes ministry, newspaper, radio, small magazines and other publications, as well as co-authoring a textbook and blogging.