There are a lot of reasons Lois Creamer is one of my speaking heroes. Here are just a few of them.
- We haven’t had this conversation, but in my observation, I don’t think Lois thinks of herself as a speaker. She might call herself a speaking professional. Certainly, she is an expert who speaks… and writes… and blogs… and produces CDs and audio products… in other words, she knows something, and will share it in any way she can.
- If anyone understands the importance of focus, it is Lois. As long as I have known her (which must be over 15 years), she has focused on working with professional speakers who want to book more business, make more money and avoid costly mistakes.
- She doesn’t confuse simple and easy. She takes things that scare people and tells them a simple way to do what needs doing. But she doesn’t tell you it’s easy. That part depends on what you do with it.
- She walks her talk. (Focus, sticking with your niche, positioning statements.) So she’s a great model.
- She doesn’t quit. I won’t go into personal circumstances I happen to know about. Let’s just say she doesn’t let what happens outside the business interfere with the business. (And I suspect she doesn’t let business interfere with what happens outside the business, either.)
- She has figured out how to manage the balance of business and personal connections. I think she’s a great friend, and in a people business, that can potentially be a problem. If you give away the store to your friends, you will starve, and then you won’t be able to help anyone! She’s done a fantastic job of being a friend, and also knowing when an interaction needs to cross into “on the clock.”
As I said, there are lots of other reasons. These are just a few. If you have a chance to hear Lois, take it. If you have a chance to work with her, take it. Your business will be better as a result.