No, this is not about manipulation. A real-life friend was expressing frustration at some of the stuff she has to see from friends on Facebook that make it not as fun as it used to be. She doesn’t want to leave, and doesn’t want to unfriend people over a few posts, but it gets old, doesn’t it?
This isn’t an exhaustive treatment of such things, but here is one way of sort of controlling the flow.
If you hover over a friend’s name in your FB stream, you will get a little window with a couple of buttons associated with your friend. One of them is a drop-down menu labeled “Friends.” Click that.
Then click on the settings link.
You can choose what kind of updates to include. I’m not sure I’m not sure how FB determines “only important,” but it sure cuts down on the posts you see from that person. You can also choose “all updates,” which may change your mix at least to slant toward people who post less irritating material. You can also unclick certain things–I tend to turn off “Games” on everyone, for instance.
You can also use the Social Fixer addon to sort certain friends’ posts into their own tabs. That makes it easier to control–you can read that friend’s posts in a batch when you feel up to it, or just mark all of them “read” without having to actually read them. It has a little higher “geek” factor, though, so I will save that for another post.