Thinking in terms of benefits

Speech and PR students, listen up: “Website Copy with Benefits: James’ Take” gets at a critical component of persuasion concretely. Unsurprisingly, it gets at audience analysis, in the sense of “understanding your audience, look at it from their point of view.” Go, go, read it all. Please, before your next persuasive speech or copywriting exercise.

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Writing for audio gives speech insights

Producers of audio material (for example, educational or motivational CDs) have a writing task not unlike that faced by speakers. They seek to prepare for the delivery of solid information in a conversational manner. Because of that, Brian Clark’s post concerning “Four Copywriting Techniques for Engaging Podcasts and Audio Presentations” comprises useful ways of thinking about a speech and “writing” it.

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