Is there something in you that you keep coming back to? What does that tell you about yourself?

I haven’t written anything here for awhile. In fact, I haven’t written much of anything at all for awhile. That doesn’t mean I haven’t been creating–I have been experimenting quite a bit with Facebook Live and other video. I’ve been getting my creative muscles flexed–but I still come back to writing and speaking over and over again. It’s just who I am.

I was thinking about this last week when a former student posted something on Facebook about insights in her resume. As she’s thinking about job hunting, she worried a bit that her job history is “all over the place.”

I can relate. I’ve been a dry cleaner delivery driver, a newspaper reporter, an editor, a photographer, a small business owner, an employment agency recruiter, a minister, a consultant, a speaker, and a college professor. When I take a step back, I can see that in all of those positions I sought to develop greater impact and influence in communication, or to help others develop greater impact and influence in communication.

For me, this relates to our reasons for speaking. If you think speaking is just a quick, cheap way to share information, you are missing the boat. People can look up information these days so easily and quickly, there is absolutely no reason why they should spend their time, much less their money, coming to listen to you if all you’re doing is sharing information. But when you do your homework, do your research, vet your information, and filter it through your unique experiences, you bring your audience something they cannot get anywhere else in the world.

The most important part of your speech is you. It’s not sufficient by itself–you still have to do your prep and bring solid content. You have to organize for the ear. You have to deliver effectively. But none of that matters without you.

What do you bring to the table that no one else can?

Share this, please!