According to Business Week, enough dollars are going to online advertising now to draw them away from other mass media segments. Check out “Advertising Goes Off the Radio.”
Here’s a post on 43 Folders that, in turn, leads to some significant details on how to interview people effectively, the way a good journalist one, i.e., one that manages to draw people out. It’s called “Interviewing with ‘The Sawatsky Method'”
43 Folders is a really good blog however you look at it. Today, though, I’m impressed by the post on “Life hacks: Smarty Pants v. Dumbass.” It’s one of those insights that will make you say, “Of course!” and it explains so much of what we all deal with.
P.S. It’s worth looking at just for the graphic that illustrates the dichotomy.