Austrian journalist Karl Kraus once famously defined a journalist as someone who has nothing to say but knows how to say it. Journalism students have a tendency to fill a college career with nothing but journalism courses, which can lead to exactly the situation Kraus described. That’s why schools accredited by the Association for Education in Journalism and Mass Communication require students to take no more than a certain number of hours in journalism courses–they need to have something to write about when they graduate.
Speakers have related challenges, in that hardly anyone speaks simply to speak. You must have something to speak about. Continue reading “The most overlooked prep time for speakers”