It’s easy to assume college students have social media all figured out. Experience shows, though, that while many are savvy about Facebook, they may not realize they need to build a social media presence in other avenues before graduation rather than after. Sue Murphy notes in her article Social Media Success Tips for Students two particular areas that seriously need attention while a student is still in school but looking to the outside world.
Many students believe they don’t need to worry about getting their profiles up on LinkedIN until after they graduate. But nothing could be further from the truth. You need to get on there. Now. LinkedIN is one of the best places to connect with the kind of companies and people you want to eventually end up working for. And the only way you’ll be able to find and connect with them is to start building your profile there.
She also builds a case for starting a blog–and she’s not talking about a chatty personal journal you share with the world.