Colleague David Brown has acquired a copy of the newly-published Second Life: The Official Guide, and finds it to be useful, even though he’s a fairly advanced resident at this point. One of the authors of the book, James Wagner Au, is a reporter who has been living in SL and covering it daily almost since its inception. (The other three authors are certainly also SL experts; I just happen to know Au’s work.) This would be worth getting. (Linked through Amazon for your convenience.)
American Way, the in-flight magazine for American Airways, featured Second Life in its December issue. The article quotes Ed Castronova, an Indiana University professor who has authored a book highly recommended by our colleague David Brown. The book is called Synthetic Worlds. The article does a good job of examining the challenges as well as the opportunities within SL. It’s written from a business perspective, but gives a good flavor of SL for our purposes as well.
According to Business Week, enough dollars are going to online advertising now to draw them away from other mass media segments. Check out “Advertising Goes Off the Radio.”
Here’s a post on 43 Folders that, in turn, leads to some significant details on how to interview people effectively, the way a good journalist one, i.e., one that manages to draw people out. It’s called “Interviewing with ‘The Sawatsky Method'”
I’ll share more details later, but it’s pretty official at this point: PSTCC will have two islands in Second Life. We don’t know the delivery date yet, but if I understand it correctly the Islands will be named “Winding River Campus” or “Winding River College” or something like that. “Winding River” is reportedly the literal translation of “Pellissippi.”
43 Folders is a really good blog however you look at it. Today, though, I’m impressed by the post on “Life hacks: Smarty Pants v. Dumbass.” It’s one of those insights that will make you say, “Of course!” and it explains so much of what we all deal with.
P.S. It’s worth looking at just for the graphic that illustrates the dichotomy.